Изменилось всё: процесс покупки, поведение потребителей, а также характер работы маркетинговых команд и команд продажников. Кейсы.

2. Кейсы

Кейсы неназойливо демонстрируют ценностное предложение и опыт вашей компании. Неудивительно, что 69% маркетологов используют кейсы в рамках своей маркетинговой стратегии контента.

Лучше всего они подходят для привлечения клиентов на начальной стадии воронки продаж. Кейсы выступают в качестве социального доказательства и могут быть использованы командой продаж, чтобы обозначить потенциальных покупателей, а потом перевести их в разряд клиентов. Кейсы хорошо работают как для подготовки клиента к покупке, так и для расширения клиентской базы.

Выигрышный пример начинается с убедительной истории. Добавляйте статистическую информацию и достоверные данные, чтобы подтвердить свой рейтинг и получить подлинный и убедительный отзыв клиента.

Изменилось всё: процесс покупки, поведение потребителей, а также характер работы маркетинговых команд и команд продажников. Кейсы.: 3 комментария

  1. Весьма ценная мысль


    Все обаятельные люди испорченны. В этом и кроется секрет их привлекательности.


    Истина любит действовать открыто.


    По моему мнению, это — большая ошибка.


    Полуправда и полуложь — молочные сестры.


    Должен Вам сказать Вы на ложном пути.


    Среди неизвестного в окружающей нас природе самым неизвестным является время.


    Исполнение — враг желания.


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